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Researching for Your Interview: Fail To Prepare, Prepare To Fail

Preparing for your interview may seem like a task you simply don’t have time for or feel is overly necessary but having gone through the effort to make sure your CV stands out then doing in-depth research prior to speaking with your prospective new employer is a logical and essential next step. Effectively researching the company and the people you are going to be speaking with shows you are taking a career focussed approach to your job hunt and demonstrates the detail-orientated nature companies look for in a new hire.

Below is what you need to be looking for:

Goals and Mission Statement

Clients/Customers & Stakeholders

What They Do

Your Interviewer(s)

Decision Makers

News and Events

Product/ Service Reviews


Company Culture

Company USP (Unique Selling Point)

Competitors and Industry

Company History

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